“But you can’t provide the gym I wanted.” “They have a great model,” Davies said of Planet Fitness, where memberships are currently offered for $10 a month. City Fitness memberships dropped to $19.99 a month, quickly attracting 1,000 sign-ups. To help turn things around, he borrowed the low-cost strategy of a competitor, Planet Fitness. Membership sales were slow and revenue from personal training virtually nonexistent, which Davies largely attributed to the recession. Then “things turned from bad to worse,” as can be expected when expenses - equipment leases, instructors, software, office and cleaning supplies, rent - exceed income. By then, about 10 percent of the presale members had asked for refunds, Davies said. The first City Fitness gym opened in August 2007. Build-out took an additional six or seven. It took five months to secure the Small Business Administration loan. Buyers turned against Davies when no gym materialized, accusing him on at least one blog site of stealing their money, he said. He was selling memberships for $29.99 a month based on poster-board depictions of what he planned for the site.Ībout 300 memberships were sold. Incorporating in May 2005, Davies started paying $20,000 a month to rent the Second and Spring Garden location, which he expected to have open for business in 2006. Even to this day, even with my success, it’s still difficult.” “One banker said, ‘If you were Walt Disney, we wouldn’t lend to you if it was a gym.’ They hated gyms. Which explains the lack of enthusiasm Davies encountered early on: Another is uncertainty of membership duration. Lack of collateral is one, because most gym owners lease facilities. That’s true for many reasons, said Mike Trimble, a vice president in commercial lending at TD Bank. As such, he is helping Davies locate expansion financing. “I believe he is someone to watch in the fitness industry,” said Wes Deming, principal of All Commercial Capital L.L.C., who was a member of City Fitness before agreeing three years ago to serve as its financial adviser. “That was the lowest point in my life,” he said.Ĭity Fitness is now profitable, with gross revenues of $7.5 million, 100 employees, and national growth aspirations, Davies said. One of the worst times, Davies said, was “when I basically slept in a van for a week because I was locked out of my house because I couldn’t pay my mortgage.” The other was when his debit card was declined at Wawa for a $1 purchase. Industrial HEPA units installed to ensure rapid air cleaning and turnover.Plus, he had lost his primary job in information, analytics, and marketing for the commercial real estate industry because he didn’t disclose his gym business. Masks are provided for all staff if desired. Creative skills (experience with flier/poster design, Instagram, TikTok, Facebook, etc).ĬOVID-19 considerations: Proof of full vaccination is required for all staff, members, and prospects.Active Personal Training or Group Training Certification.Bachelor of Science in Kinesiology or a related field, or a Kinesiology/Health Sciences/Nutritional Sciences student.One year of experience working in the fitness industry in a fitness center or club setting OR one year of sales experience AND an experienced gym-goer that would be knowledgeable of gym equipment when giving tours.Current CPR/AED/First Aid certification (or will complete prior to starting).Can work well in both team and solo settings.Passion for fitness and helping others.Previous experience in a fitness and/or sales role.An outgoing, energetic, and friendly personality.Helping members and guests with basic fitness questions.Keeping the facility stocked and clean.Producing social media content (~1 post/shift worked).This position is perfect for a reliable college student who is looking to be a part of a team and make some extra money! Being a gym-goer yourself and having knowledge of the fitness industry is ideal.Īdditional shifts are possible depending on future company needs. Knowledge of fitness trends on social media, is also useful for this role. Comfort in being photographed in a professional capacity as a staff member is also a plus. This role will require you to produce occasional content highlighting the club, members, healthy snacks (etc). Knowledge of social media production basics (proficiency with Instagram, Facebook, basics of picture and video taking and editing, captioning, etc) are a plus. As a fitness specialist, you will be the face of our club: so your role will determine the experience all of our members and guests have! Anytime Fitness, located in the Fairmount area of Philadelphia, is seeking a professional, timely, and hard-working, part-time staff member.
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